Ritual Nordic Spa

A story driven advertisement where we showed someones “Ritual” in their daily life and how it connects to Ritual Nordic Spa.

Branded advertisement for Youtube and Social Media Platforms

One full day of on site Filming - 15 hours

4 x Crew members on site

2 x Advertisements (15 second and 30 second)

Budget - $9,750

Project description

This Project was initially started with Trapeze Communications. We sat down with them and created a plan and an idea to combine someone’s daily “Ritual” and how it ties into Ritual Nordic Spa.

The important pieces were to get each part of Ritual, as well as focus on the sound design to really make the viewer feel involved in the video.

The first plan was to somehow combine the steam room with someone’s morning, this is where we got the idea to use the steam from a steam wand as a transition to the start of the Ritual experience. From there we were trying to figure out a way how to combine the idea of a Sauna and their ritual. This is where we decided to focus on the sweat someone gets from running to the sweat in the steam room. Lastly there was the hardest part, the cold plunge. For this one we got creative. We filmed our talent on Dallas road out in the water, and then having them plunge into the water while someone with underwater housing filmed them go under water. As they came up, we matched the speed and had them rise up inside of Ritual’s cedar cold plunge.

This was an awesome project, that started at 5am and went until 7pm, but we were so pleased with the outcome.

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